I Design, Lead & Problem Solve.

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From web design to creative direction, I’ve done it all. And for the past 10 years, I’ve focused exclusively on product design. So I know when it comes to UX, it’s all about fulfilling business objectives and balancing them with successful user experiences above everything else.

Been There, Done That

I've set a proven track record guiding cross-functional teams in design/technology and the launch of cutting-edge business solutions, driving greater efficiency, engagement, and revenue for my client roster.

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Case Studies

My Design Process

I get this question a lot. I follow the typical Double Diamond approach for most of my projects. This framework works and I've put it to the test a ton in my career.

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Discover

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It’s important to understand your users together as a team. Doing so eventually weaves benefit into the product at every level. By increasing your team’s exposure to users, you will increase the user’s satisfaction of the product.

Define

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Take time to understand and clearly define your user’s problems. I let team stretch their skills, and give them time to truly understand the problem.

Develop

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Good ideas can come from anyone. Here's where I like to bring in development to help brainstorm on designs from another perspective. Fake it until you can make it. Spend the minimum amount of time to create the closest to the real thing. You’re looking for feedback on the idea, not whether your design looks finished. Test with real representative users. Then iterate, iterate, iterate.

Deliver

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Handing off designs can be the most important part of the process. Don't let your dev team guess on what needs to happen here. Note anything and everything. It's not your dev team's job to figure out what the UX needs to do.

Notable Wins

Spectrum Quick Pay

Increased payment success rate by almost 20%.

Collected over $8 million in payments the first quarter.

Internally, we are implementing this concept in all payment accepting web/app products.

Specturm Mobile

Spectrum Mobile is the #1 app for rate of successful payments.

In just over its first month, $5.3 million dollars has been collected via one-time payments on the app.

Payment success rate of 89%.

American Express Business Form

7.68% increase in completion rate.

1.2 minutes on average longer on application.

Collected $6.5 million dollars in the first quarter.